עם אחד

AM ECHAD SHOP

Supporting the families of heroes and hostages through their businesses.
Every purchase is an act of solidarity and remembrance.

Our Mission

In the wake of October 7 and the ongoing war, countless Israeli families have experienced unimaginable loss. Am Echad Shop connects you directly with businesses owned by families who lost loved ones or had family members held hostage. When you support these businesses, you honor their memory and show that you are there for them.

✡ Our Families & Their Businesses ✡
In Loving Memory

Family Flower Shop

Florist & Flower Arrangements
Bayit Vegan, Jerusalem
Bnayahu Bitton ז״ל, 22, was murdered at the Nova festival on October 7. He often helped at his family's beloved flower shop in Bayit Vegan, bringing joy and beauty to the community. Support his family by purchasing flowers for celebrations, Shabbat, or to brighten someone's day.
Phone Number: 054-609-3896
Support Business →
In Loving Memory

Sasson Haba Bakery

Traditional Jerusalem Bakery
Jerusalem (Mahane Yehuda)
Noam Haba ז״ל, 20, fell in combat in southern Gaza in February 2024 serving in the Paratroopers Brigade. His father, Sasson Haba, owns a well-known bakery in Jerusalem. This family has deep Jerusalem roots and has sacrificed much for our nation.
Visit Sasson Haba's bakery for fresh challahs, pastries, and traditional breads that have been nourishing Jerusalem for years.
Visit Bakery →
In Loving Memory

Michaeli Café

Beachside Café
Gordon Beach, Tel Aviv
Oren Michaeli ז״ל was among those taken from us on October 7. His family operates the iconic Michaeli Café on Tel Aviv's Gordon Beach, a beloved spot where locals and tourists alike gather to enjoy coffee, food, and the beautiful Mediterranean view.
Follow on Instagram: @michaeli_cafe
Visit Café →
Hero of Re'im

Aner's Legacy

Music Publications & Art Initiatives
Jerusalem
Aner Shapira ז״ל, hero of the Re'im bomb shelter, was an accomplished artist and musician who saved lives with extraordinary courage. His parents, Moshe and Shira Shapira, are deeply involved in Jerusalem's arts scene and continue his creative mission through music publications and art initiatives.
Support the publication of Aner's music and the art programs that keep his creative spirit alive.
Discover His Art →
In Loving Memory

Beit Binyamin

Healing Retreat & Airbnb
Jerusalem Hills
Binyamin Airley ז״ל is lovingly remembered through Beit Binyamin, a healing retreat and Airbnb run by his parents, Jen and Rob. This peaceful sanctuary in the Jerusalem Hills offers a place of rest, reflection, and renewal.
Get involved with Beit Binyamin, a meaningful retreat experience for combat soldiers, bereaved and displaced families, and anyone suffering from the traumatic effects of the war.
Book A Stay →
In Loving Memory

Greenglick Music

Music & Entertainment Services
Ra'anana / Jerusalem Area
The Greenglick Family lost Shaul Greenglick ז״ל and continues to serve the community through their music and entertainment services. They bring joy to simchas and celebrations throughout the Ra'anana and Jerusalem areas.
Book Services →
Hostage

Winekart

Boutique Wine Marketing
Kibbutz Hulda, Israel
Omer Wenkert was taken hostage on October 7, 2023. His family owns Winekart, a boutique wine marketing business based in Kibbutz Hulda. Support this family as they endure the unbearable wait for their son's return.
Choose Winekart for your wine marketing needs and keep Omer's family in your prayers.
Support Business →

Feature a Business

Help us find and support businesses owned by families impacted by the war.

Suggest a Business

Am Echad Shop relies on the community to help us identify businesses that need our support right now.

If you know of a store, restaurant, or service owned by the family of a hostage, or someone directly impacted by the war, please let us know. We want to feature them so our community can show up for them.

  • Ensure the family is comfortable being featured.
  • Provide as much detail as possible about what they sell.
  • We will verify the details before publishing.

Questions?

If you are a family member looking to update an existing listing, or if you need help with this form, please reach out to us:

support@amechadshop.org

Business Details